Conflict of Interest - Travel Agents and Preferred Products

Perhaps the most dodgy aspect of travel agencyjust be aware any advice is not without
practice in Australia is the pushing of 'preferred'considerable bias. You need to make sure the
products onto customers. This is not technically atour company (and tour) suits your needs. Don't
rip off, but if you're after unbiased product advicerely solely on an agent's advice on this (contact
steer clear of most travel agents. The majorthe company direct if you have any queries).
agencies will have certain tour companies andThis conflict of interest can be applied to many
even airlines from which they will get higherproducts they sell. The major agencies will have
commissions (which can be double that of otherpreferred hotels and car hire companies. For
tour companies they might sell).almost every product there will be a preference
So you're booking a tour in South America andthey give you that makes them more money.
want some advice on a tour company? ChancesAgents will themselves often have little goals in
are you will be pushed into using the agenciesmind when selling you a holiday. There are always
preferred supplier as they make more money outincentives from different travel companies for
of you that way.As yet there is no legalagents to sell their product. The incentive might
requirement for agencies to declare this conflict ofbe 'sell five tours get one free' or something
interest. Just look around the shelves of thesimilar. This is another reason agents can give you
major agencies and it will be clear from thehighly biased advice. Smaller more independent
uniform brochures who their preferred suppliersagencies are more likely to give you unbiased
are. A prime example is Flight Centre: who pushadvice as they may not have the same deals
Intrepid tours.with tour operators as the major players, but this
This is not to say Intrepid is not a great choice,is never guaranteed.